LA ROPA SUCIA SE LAVA EN CASA
We produced La ropa sucia se lava en casa (Dirty Laundry Should Be Washed at Home) based on statistical information that revealed that lower middle classes in urban areas of Mexico reported the highest rate of family violence and the fact that social interest housing is precisely designed for this sector.
One of the questions from the “Encuesta de Violencia Intrafamiliar 1999. Documento Metodológico y resultados, México 2000 (Intrafamily Violence Survey 1999. Methodological Document and Results, Mexico 2000)” conducted by INEGI, inquired if the people surveyed considered that dirty laundry should not be washed in public, pointing to private arenas as spaces governed by independent norms that cancel public legality. To our surprise, 88% of Mexicans answered affirmatively. We resorted to a publicity strategy used in housing ads designed for real estate developers that features the model of a house but ours had a broken window and the phrase: Dirty laundry should be washed at home: 88% of Mexicans believe so.
Collaboration with Arturo Ortiz y Federico Gama
This project was part of Expuestas: registros públicos (Exposed: Public Records)
Radio UNAM façade, Mexico City, Mexico